Case Assignment
NOTE: It is suggested that students complete the Module 4 SLP before completing the Case.
Module 4 Case is a Persuasive essay in which the writer encourages
the reader to give in some way to a worthy cause. The writer must first
select a licensed not-for-profit organization with a web presence
before identifying a specific audience and appeal(s). Please note
that giving comes in all shapes and sizes and not just financial
contributions.
A significant part of persuasive writing is appeal. Various appeals
in your essay may be used to encourage your target audience to act. It
may be helpful to imagine you’re writing a persuasive speech in which
you must capture your audience’s attention, reel them in with
specific details (and appeals), and then seal the deal with the close in
which you leave them with a lasting impression.
As always, a well-organized essay has a beginning, middle, and an
end. The beginning, or introduction, should include an opening sentence
to grab your reader’s attention. Follow the opening sentence with a
brief background on the organization or cause. The last sentence of
the introduction is the thesis statement. The thesis statement would
likely be the ways in which your reader can “give.”
A well-supported essay includes supporting points, details, and
examples. For this essay, you must decide the best way to organize the
body of the paper. Each body paragraph must have a topic sentence that
states the main point of the paragraph. Perhaps each paragraph could explain in detail the specific ways to give.
